Tsogo Sun Gaming is synonymous with out-the-box thinking, marketing-centric ideas and highly strategic partnerships. Our innovative thinking and best-of-breed partnerships have paved the way for many renowned world-class events to be showcased at our properties.

This has successfully placed us at the forefront of the events industry while also resulting in quality footfall and repeat visits at each of our casinos throughout the year.

One of our biggest success stories is our highly innovative loyalty programme - Club Festival - that is unique not only to South Africa but also to the rest of the world. By combining cutting-edge technology with our pioneering marketing strategy, we have successfully created a database of over half a million active users. This huge database of visitors to Tsogo Sun properties is used extensively in strategic partner communications and is constantly evolving to maintain interest and encourage high value visits.